Privacy Policy

Effective Date: September 14, 2026

Essentials For Living, a division of Star International Furniture, Inc. ("Essentials For Living," "EFL," "we," "us," or "our"), respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit www.essentialsforliving.com, create an account, place an order, communicate with us, subscribe to marketing communications, or otherwise interact with Essentials For Living.

1. Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

Contact Information

We may collect your name, company name, mailing or billing address, shipping address, email address, telephone number, and other contact information.

Account Information

If you create an account with us, we may collect your username, password or other authentication information, account preferences, customer or dealer information, and information associated with your account.

Order and Transaction Information

When you place an order or conduct business with us, we may collect information regarding products ordered, purchase history, order numbers, shipping information, billing information, payment status, returns, and other transaction-related information.

Payment card information may be processed by our payment processors and service providers. We do not necessarily receive or retain complete payment card information.

Business and Professional Information

Because Essentials For Living primarily serves businesses and trade professionals, we may collect information such as your company name, job title, business type, resale or tax information, sales representative, dealer status, and other information relating to your business relationship with us.

Communications

We may collect information you provide when you contact us by email, telephone, website forms, customer service channels, or other means.

Marketing Preferences

We may collect information regarding your subscription to email communications, marketing preferences, opt-in or opt-out selections, and interactions with marketing communications.

Website and Device Information

When you use our website, certain information may be collected automatically, including:

• IP address;
• Browser type and version;
• Device type;
• Operating system;
• Pages viewed;
• Referring and exit pages;
• Date and time of visits;
• Website interactions; and
• Cookie and similar technology identifiers.

2. How We Use Personal Information

We may use personal information to:

• Process, fulfill, ship, and manage orders;
• Create and administer customer accounts;
• Provide customer service and respond to inquiries;
• Communicate regarding orders, products, services, or accounts;
• Manage relationships with retailers, dealers, designers, trade professionals, and other business partners;
• Provide product information and customer support;
• Send marketing communications where permitted by law;
• Maintain and improve our website, products, and services;
• Understand how visitors use our website;
• Perform analytics and measure website performance;
• Detect, investigate, and prevent fraud, security incidents, and misuse;
• Maintain appropriate business and transaction records;
• Comply with legal, regulatory, tax, accounting, and contractual requirements; and
• Protect our rights, property, customers, employees, and business.

3. Cookies and Analytics

Our website may use cookies and similar technologies to operate the website, remember preferences, understand website usage, and improve our services.

We may also use analytics services, including Google Analytics, to help us understand how visitors interact with our website. These services may collect information such as your IP address, device information, browser information, pages visited, and interactions with the website.

You can control certain cookies through your browser settings. Disabling cookies may affect the functionality or availability of certain portions of our website.

Where required by applicable law, we will provide additional choices regarding the use of cookies and similar technologies.

4. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business, including:

Service Providers

We may provide information to companies that perform services on our behalf, such as:

• Website hosting and technology providers;
• Enterprise and customer-management systems;
• Payment processors;
• Shipping and logistics providers;
• Email and marketing service providers;
• Analytics providers;
• Information technology and security providers; and
• Professional advisers, including accountants, auditors, insurers, and attorneys.

These providers, including but not limited to Google Analytics, RF-SMART and Pacejet, may access personal information as necessary to perform services for us.

Business Partners

We may disclose information when necessary to fulfill orders, coordinate services, administer business relationships, or otherwise conduct business with our authorized partners.

Legal and Compliance Purposes

We may disclose information if we reasonably believe disclosure is necessary to comply with applicable law, regulation, subpoena, court order, governmental request, or other legal process, or to protect the rights, safety, and property of Essentials For Living or others.

Business Transfers

If Essentials For Living or Star International Furniture, Inc. is involved in a merger, acquisition, financing, reorganization, sale of assets, or similar transaction, personal information may be transferred as part of that transaction.

5. Sale or Sharing of Personal Information

Essentials For Living does not sell personal information for monetary consideration.

We do not intend to sell personal information obtained through our website to data brokers or other third parties.

Certain website analytics, advertising, or cookie technologies may constitute "sharing," "sale," or targeted/cross-context behavioral advertising under some state privacy laws even when no money is exchanged. Where applicable, we provide consumers with any choices required by law regarding these technologies.

6. Email and Marketing Communications

If you subscribe to our marketing communications, we may send you information regarding products, collections, events, company news, promotions, and other information we believe may be relevant to you.

You may unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.

Even if you opt out of marketing communications, we may continue sending non-marketing communications relating to your account, orders, transactions, or our ongoing business relationship with you.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including providing products and services, maintaining customer and transaction records, satisfying legal, accounting, tax, and contractual obligations, resolving disputes, preventing fraud, and enforcing agreements.

Retention periods vary depending on the type of information and the reason it was collected.

8. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission, electronic storage system, or security measure can be guaranteed to be completely secure. You are responsible for maintaining the confidentiality of your account credentials and should contact us if you believe your account has been compromised.

9. Your Privacy Choices and Rights

Depending on where you reside and applicable law, you may have certain rights concerning your personal information. These may include the right to:

• Request information regarding personal information we have collected about you;
• Request access to personal information;
• Request correction of inaccurate personal information;
• Request deletion of certain personal information;
• Opt out of certain sales, sharing, or targeted advertising activities where applicable;
• Limit certain uses of sensitive personal information where applicable; and
• Receive equal service and pricing without unlawful discrimination for exercising your privacy rights.

These rights are subject to applicable legal exceptions and verification requirements.

To submit a privacy request, please contact us at info@essentialsforliving.com.

We may need to verify your identity before processing certain requests. We will use information provided in connection with a privacy request only as reasonably necessary to verify and process the request.

Where permitted by applicable law, an authorized agent may submit a request on your behalf. We may require appropriate documentation establishing the agent's authority.

10. California Privacy Rights

California residents may have additional rights under California privacy laws, including the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), when those laws apply.

These rights may include rights to know, access, correct, or delete certain personal information and rights relating to the sale or sharing of personal information.

Essentials For Living will honor privacy rights required by applicable California law.

We will not unlawfully discriminate against a consumer for exercising an applicable privacy right.

11. Do Not Track and Global Privacy Signals

Some web browsers provide a "Do Not Track" ("DNT") setting. Because there is not a universally accepted standard for interpreting traditional DNT signals, our website may not respond to all DNT signals.

Where required by applicable law, we recognize legally valid browser-based opt-out preference signals, such as the Global Privacy Control (GPC), for activities subject to those requirements.

12. Children's Privacy

Our website and services are intended for businesses, trade professionals, and adults and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 through our website. If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete it.

13. Third-Party Websites

Our website may contain links to websites operated by third parties.

Essentials For Living is not responsible for the privacy, security, or content practices of third-party websites. We encourage you to review the privacy policies of third-party websites before providing personal information to them.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, technologies, services, or legal requirements.

When we make changes, we will update the "Last Updated" date at the top of this Privacy Policy. Material changes may be communicated through additional means when required by applicable law.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to submit a privacy-related request, please contact: